Countries ?
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Questions (base: consumers purchasing a product within the selected categories in the 12 months prior to interview) ?
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  • Purchase Behaviour (responses refer to the most recent purchase within the chosen categories)

    • Bought Offline

  • Research Behaviour (responses refer to the most recent purchase within the chosen categories)

    • ROPO (online and offline research and purchase)

    • Active Engagement

  • Online Shopping Perceptions (responses refer to general attitudes, not limited to most recent purchase within the chosen categories)

    • Sources of Information

      • Professional Media

      • Social Media/User Generated Content

    • Purchase Willingness

    • Openness to Marketing

    • Research Resource

    • Usage Satisfaction

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